29 Nov Link’s time has come
Two years ago, Link defined a brand strategy to support a vision of becoming the most admired, independent community pharmacy in South Africa. In November this year, an independent consumer survey indicated that Link was ranked third, marginally behind second-placed Dis-Chem, with Clicks topping the rankings.
“This result was incredibly exciting because Link was ranked No. 1 Community Pharmacy Group. We know however that we still have some way to go, but the research results are extremely encouraging,” says Link Business Development Manager, Ryan Conybeare.
The year 2017 has been a whirl of activity for Link, with the main highlights being:
Accredited CPD programme made available to Link pharmacies.
Improved value proposition resulting in increased compliance.
Investment in pharmacy through the Link Signage Assistance Programme.
Link Rewards offers access to the Shared Efficiency Programme.
Piloting of a first-class Clinic offer to improve the quality of service in community pharmacy.
Upgrading of the uniform programme to improve consistency in pharmacies and to support the brand eco system. Exclusive competitive and relevant LOB (Link Own Brand) products.
Establishment of Link’s own media platform through social media, both nationally and at community level. Introduction of a cutting-edge category management programme assisting with optimisation capabilities in both Front Shop and OTC (over-the-counter) departments.
A committed LAC (Link Advisory Council) consisting of successful, savvy Link pharmacists to help take Link to the next level.
Willingness shown by South Africa’s top manufacturers to ‘join Link’s journey’.
“We started by understanding that things needed to change. Soon, there was a quiet sense that something was changing.
Now, we’re driving change.
Link is an incredibly exciting place to be right now. Link’s time has come,” says Ryan.
Contributor: Ryan Conybeare