29 Nov Famous last mile
Distribution Executive JC Preller talks about UPD’s impressive new fleet and the importance of the Last Mile Delivery.
In a complex and multi-faceted supply chain, Last Mile Delivery refers to the delivery of product from the warehouse to customers, be that wholesalers, pharmacies or hospitals. The Last Mile can actually be any distance, but it is essentially the critical last stretch. If you do not have the product on the shelf in time, it is not going to sell.
Being on top of the Last Mile Delivery separates the leaders from the rest of the pack. As leaders, UPD’s emphasis is on speed, frequency and consistency. The real question however is what it means to UPD’s customers.
Our customers can expect 2 or even 3 deliveries a day. This means that pharmacies and hospitals do not have to hold too much stock. For wholesalers, these attributes are also vital.
In today’s competitive market, if a sought-after brand is not on the shelf there are plenty of similar or alternative products to choose from.
We are replacing our current fleet with temperature insulated bodies; the first in the industry to do so. This is a phased approach and all of our vehicles will be temperature-controlled within the next 6 months. These are all dedicated UPD delivery vehicles. Having temperature-controlled and proudly UPD-branded vehicles on the road speaks volumes about the efficacy and integrity of the products being delivered.
UPD never stops looking for ways to dominate the Last Mile. For example, we are piloting deliveries between 00h00 and 04h00. Not only does this delivery schedule suit the customer concerned but also frees UPD’s capacity to become even more effective during the daytime.
In terms of speed, frequency and consistency, customers can set their watches to the time that UPD gets to their premises!
Contributor: JC Preller